Digital Marketer

Role Summary:

Digital Marketing involves creating and executing online campaigns across various platforms like social media, email, and website to promote a brand and drive sales.

Key responsibilities include identifying target audiences, creating content, managing budgets analyzing campaign performance using tools like google analytics and collaborating with other teams to achieve marketing goals. 

Job Location: Kochi

Key Responsibilities

Campaign Management - Plan, Execute and optimize digital marketing campaigns across channels like SEO, social media. Email and paid advertising

Content Creation - Develop and post engaging content for social media, blogs and ad campaigns.

Audience Analysis - Identify the target audience and conduct market research to understand customer behaviour and identify growth opportunities.

Performance analysis - Monitor and report on campaign performance using metrics like KPIs and ROI and use data insights to improve future strategies.

Budget Management - Establish and manage advertising budgets for different digital platforms.

Website Optimization: Improve website content and structure to increase organic traffic and user experience and create landing pages.

Brand Consistency: Ensure consistent brand messaging across all online channels.

Collaboration: Work with other teams including design, content and sales to align on marketing strategies.

Common Duties

·         Managing Social media presence and engaging with the online audience.

·         Conducting keyword research for SEO and SEM.

·         Preparing emails and newsletters for customers.

·         Monitoring and maintaining online listings on ecommerce platforms.

·         Brainstorming new growth strategies and testing new ideas.

·         Evaluating emerging  technologies and providing recommendations for adoption.

Qualification

Minimum 1 year Experience.

Salary

Rs. 4 LPA